Labels interfere with the design – and sustainability

When labels do more harm than good
For many companies, labels are still the standard solution for product labeling.
But in everyday life, their weaknesses are clear: they often look unattractive, come off, interfere with the packaging design—and, above all, create unnecessary waste. This is a problem that is costly and at the same time undermines the sustainability goals of many companies.

Why labels have so many disadvantages in everyday production

At first glance, labels seem practical. But in everyday use, they pose several challenges:

Packaging aesthetics are disrupted
Labels cover logos, design elements, or high-quality surfaces.
The product appears less professional.
Labels may fall off
Moisture, friction, or temperature changes cause them to come off, and the marking is lost.
Not sustainable
Backing material, adhesives, and disposable labels cause constant waste.
High waste due to errors or changes
Incorrect orders, last-minute product adjustments, or seasonal changes mean that entire rolls of labels have to be discarded.
Labels are therefore not only unattractive—they are also expensive, inflexible, and not very resource-efficient.

Handwriting is subjective—everyone writes differently. And when you have to write quickly, it rarely improves. In many companies, this leads to errors that run through entire processes.

The solution: Direct printing with REINER® – clean, sustainable, without labels

REINER devices enable information to be printed directly onto packaging, products, or surfaces. No labels. No backing material. No design breaks.

1. No labels – full packaging aesthetics

With REINER, the packaging design remains as intended: no distracting white areas, no adhesive edges, no visual interruptions, or fallen-off labels. The direct printing blends inconspicuously and seamlessly into the overall appearance.

2. Sustainable labeling – significantly reducing waste

REINER devices print directly and require:

no label rolls
no backing material
no glue
No disposal of defective batches

This is how it happens significantly less waste – a plus for the environment, costs, and CSR goals.

3. Flexible instead of wasteful – changes can be implemented immediately

When it comes to labels, every mistake leads to waste:
Incorrect quantities, incorrect texts, last-minute product adjustments—everything has to be disposed of and reordered.

With REINER, that won't happen:

Print images can be adjusted immediately
Changes do not cost any material
Errors do not generate waste

Direct printing means Full flexibility with zero label waste.

4. Less inventory, lower costs

Labels must be ordered, stored, and managed.
With so many variants, it is easy for inventory to become confusing.

With REINER, there is no need to store different labels, no risk of outdated rolls, and no space required for consumables. Everything is managed digitally in the print image—efficiently and in a space-saving manner.