Industrial Product Marking – Direct, Flexible, and Label-Free
Direct printing of BBDs, batch numbers, serial codes and QR codes directly onto products and packaging.
Whether plastic, metal, cardboard or glass - with REINER you can code products directly and without additional labels. Variable data, clear imprints and flexible application options enable efficient product coding, even for small batches or changing production environments.

Hurdles in product labeling
Overview of Requirements

Typical requirements
Products must be clearly identifiable, traceable and labeled in accordance with standards - often under time pressure and on a wide variety of materials.
- best before date
- Batch or serial numbers
- Machine-readable codes (QR, DataMatrix, barcode)
- Flexible labeling for small batches
- Variable content from ERP or production systems
- Clean and high-contrast imprints
Typical challenges
- Different materials and surfaces
- Small or curved printing surfaces
- Changing production environments
- High costs due to label storage
- Stationary systems are too inflexible
Examples of imprints for product labeling
Use cases from practice

Graphics on packaging
Direct printing on cardboard

LOT number on cardboard
Marking on slightly curved surfaces

QR and DataMatrix codes
Digital linking of product and database.

Serial number on products
Clear identification of individual products.
Why direct printing instead of labels?
A Comparison of Direct Printing Methods
Direct printing enables flexible, economical and sustainable product labeling without additional material costs.
Label solution
Direct printing with REINER
Additional material consumption
No carrier material required
Storage and procurement costs
only device & ink necessary
Removal on difficult surfaces
Imprint directly on the product
inflexible with variable data
Content customizable at any time
Visually disturbing
Discreet, precise labeling
Technical features of product labeling
For reliable print results
Different factors must be taken into account depending on the product material and surface:
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Adhesion of the ink to plastic, metal or cardboard
-
Contrast on light or dark backgrounds
-
Print width (1 inch or 2 inch)
-
Variable data transfer from ERP systems
-
Mobile application outside fixed production lines
An individual inspection of the surface ensures optimum printing results.
Practical example
From the field
Bebermeier Schaumstoffe GmbH from Extertal produces high-quality foam sheets for seat fillings, inserts, mattresses and many other applications. The products are labeled with a barcode using the REINER jetStamp® 1025.
Result:
- Clear, machine-readable barcodes directly on the foam
- Direct ERP connection via Bluetooth - no manual data entry necessary
- Increased process reliability by eliminating label losses
- Time savings in order processing
- Error rate greatly reduced - no transmission errors due to manual input

Labeling in practice
Success in the Field

April 4, 2025 |
Clear Price Labeling for Food Products
Case Study

January 8, 2026 |
Label laboratory samples directly from SAP
Case Study

January 28, 2026 |
Printed Circuit Board Marking for Reliable Traceability in Multilayer Production
Case Study

March 18, 2025 |
Versatile and easy to use: Print the IPPC logo
Case Study

February 6, 2026 |
Printing on Closures and Lids
Case Study

March 18, 2026 |
Marking metal housings in electronics production
Case Study

January 26, 2026 |
Direct marking of plastic components
Case Study

March 23, 2026 |
Best-by Date on Plastic Lids
Case Study

March 4, 2026 |
Labeling packaging films
Case Study

March 11, 2026 |
Print gummy bear bags directly
Case Study

March 27, 2026 |
Flexible labeling of glass dressing bottles
Case Study

February 24, 2026 |
Direct marking of eggs
Case Study

June 12, 2026 |
Labeling Confectionery—Without Any Labels at All
Case Study
Frequently asked questions
FAQ
How can I mark products without labels?
Depending on the material, products or packaging can be printed directly. Suitability depends on the surface, ink and conditions of use. An individual test is recommended.
What is the alternative to labels on products?
Mobile direct printing can replace labels in many applications - especially for variable data such as serial numbers, batches or best before dates.
Is it possible to print serial numbers or QR codes directly on products?
Yes, texts, consecutive numbers, barcodes or QR codes can be flexibly created and combined.
Does product labeling work on plastic, metal or cardboard?
Depending on the ink, different materials are suitable. Adhesion depends on the material and environment.
Is the print durable?
The resistance depends on the ink, material, surface and mechanical or environmental influences. Individual testing is recommended.
How can I mark products without labels?
Depending on the material, products or packaging can be printed directly. Suitability depends on the surface, ink and conditions of use. An individual test is recommended.
What is the alternative to labels on products?
Mobile direct printing can replace labels in many applications - especially for variable data such as serial numbers, batches or best before dates.
Is it possible to print serial numbers or QR codes directly on products?
Yes, texts, consecutive numbers, barcodes or QR codes can be flexibly created and combined.
Does product labeling work on plastic, metal or cardboard?
Depending on the ink, different materials are suitable. Adhesion depends on the material and environment.
Is the print durable?
The resistance depends on the ink, material, surface and mechanical or environmental influences. Individual testing is recommended.
Suitable materials for this application
Suitable Surfaces








