Implement food labeling flexibly and depending on the material
Print BBDs, batches and codes directly onto packaging or suitable surfaces - without labels.
Clear labeling and traceability are crucial in the food industry. With mobile REINER direct printing devices, you can flexibly mark best-before dates, batch numbers or codes on packaging such as cardboard, film or plastic - tailored to the material, ink and conditions of use.

Hurdles in food labeling
Why standard solutions are often not enough

Food and its packaging are subject to strict labeling requirements. Dates, batch information and traceability codes must be clearly legible - often on different packaging materials and under changing production conditions.
Typical requirements
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Clearly legible best-before date (BBD)
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Clear batch identification
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Integration of barcode or QR code
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Flexible adaptation for product changes
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Marking on cardboard, film, metal, glass or plastic packaging
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Mobile or supplementary labeling outside the line
- Professional labeling of small batches (no distracting overall appearance due to additional stickers, hand lettering or unclean hand-stamped imprints)
Typical challenges
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Changing packaging materials
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Small or curved printing surfaces
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Labels come off or disrupt the design
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Frequent product or format changes
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High traceability requirements
Examples of imprints in food labeling
Use cases from practice

MHD printing on film packaging
Marking on smooth surfaces

Labeling of egg packaging or suitable surfaces
Printing on sensitive surfaces

Production date on product packaging
Product information stored directly on the product

Codes on metal lids
Labeling without label
Why direct printing instead of labels?
Technology Advantages
Direct printing can replace or supplement labels in many applications - especially for variable data or small series. The suitability depends on the material, ink and operating conditions.
Label solution
REINER direct printing
Additional material costs
No separate label material
Storage of different variants
Flexible customization via software
Labels can come off
Direct marking on packaging
Additional process step
Labeling directly on site
Technical features of food labeling
Labeling that adapts to your material
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Pressure without movement
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Variable date and batch fields
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Integration of text and code
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Water- or alcohol-based inks depending on the application
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Material and environment-dependent adhesion
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Mobile addition to existing processes
Note:
The suitability of the ink and the print depends on the respective material and the conditions of use. Individual testing is recommended.
Practical example
Applications, experiences, and tips
The Braun butcher's shop in Furtwangen stands for quality craftsmanship and fresh products. In addition to taste and freshness, one thing in particular plays a central role in food retailing: clear, legally compliant coding of the goods - fast, reliable and error-free. With the REINER jetStamp® 1025, Metzgerei Braun found a mobile coding solution that can be flexibly integrated into everyday working life.
Result:
- Direct printing on packaging - without labels or manual labeling
- Significantly less physical strain for employees
- Intuitive operation - suitable for everyone in the team
- Automatic price transfer from the merchandise management system
- Variable print images for QR codes, processing data, recipe links or greetings
- Inventory of catering equipment with scannable identification

Labeling in practice
Applications, experiences, and tips

February 16, 2026 |
Maya Kaffee 1991: Freshness labeling directly at the roasting plant
Case Study

6. February 2026 |
Direct printing on lids and closures
Case Study

February 19, 2026 |
Direct labeling on cans
Case Study

20. February 2026 |
Direct marking on glass packaging
Case Study

March 23, 2026 |
Best before date on plastic lids
Case Study
Suitable devices
Our solution

jetStamp® 1025
Clearly legible labeling for food products
The jetStamp 1025 is ideal for coding food packaging. Thanks to the greater print height, best-before dates, batches, barcodes or additional product information can be applied to cartons, plastic packaging or containers in a clearly visible manner.
✓ Print height up to 25 mm
✓ Print best before date, batch and product information
✓ Ideal for larger packaging and labeling
✓ Mobile or stationary use

jetStamp® 1025 sense
Food labeling with scan and print function
The jetStamp 1025 sense combines barcode scanning and direct printing in one device. Production or batch data can first be recorded and then printed directly as a label on food packaging. This facilitates traceability and ensures efficient processes.
✓ Integrated scanner for codes and data
✓ Print height up to 25 mm
✓ Direct marking of best before date and batches
✓ Ideal for production, packaging and logistics

jetStamp® 990
Flexible labeling for food packaging
With the jetStamp 990, important information such as best-before date, batch numbers or production data can be applied directly to food packaging. Cartons, plastic packaging or glass containers can be marked quickly and cleanly - without additional labels.
✓ Print height up to 12.5 mm (2 lines of 20 characters each)
✓ Automatic date function for MHD
✓ Suitable for cardboard, metal, plastic and glass
✓ Mobile and flexible in use
Frequently asked questions
Frequently Asked Questions
Can I print the best-before date directly on the packaging?
Yes, the BBD can be generated automatically or defined manually and is printed directly on cartons, folding boxes or bags.
No label change necessary.
Is it possible to print on coated or glossy food packaging?
This depends on the surface and the ink used.
Coated cardboard boxes or smooth packaging should be tested in advance.
We check your specific packaging individually.
Can batch numbers or production data be printed variably?
Yes, variable content such as batch numbers, time or production date can be generated automatically or transferred via barcode.
Ideal for traceability and internal documentation.
Is it allowed to print directly on food?
Direct printing is usually done on packaging or outer packaging.
One exception is egg labeling with suitable ink.
We provide legally compliant and individual advice for other food applications.
Is the print smudge-proof and resistant to transportation?
The shelf life depends on the material, storage and ink.
With the right combination, an easily legible, transport-resistant imprint can be achieved.
Is direct printing worthwhile for small production quantities?
Yes, especially for small batches or frequently changing products, minimum purchase quantities of labels are not required.
This saves storage space and reduces lead times.
Can I print the best-before date directly on the packaging?
Yes, the BBD can be generated automatically or defined manually and is printed directly on cartons, folding boxes or bags.
No label change necessary.
Is it possible to print on coated or glossy food packaging?
This depends on the surface and the ink used.
Coated cardboard boxes or smooth packaging should be tested in advance.
We check your specific packaging individually.
Can batch numbers or production data be printed variably?
Yes, variable content such as batch numbers, time or production date can be generated automatically or transferred via barcode.
Ideal for traceability and internal documentation.
Is it allowed to print directly on food?
Direct printing is usually done on packaging or outer packaging.
One exception is egg labeling with suitable ink.
We provide legally compliant and individual advice for other food applications.
Is the print smudge-proof and resistant to transportation?
The shelf life depends on the material, storage and ink.
With the right combination, an easily legible, transport-resistant imprint can be achieved.
Is direct printing worthwhile for small production quantities?
Yes, especially for small batches or frequently changing products, minimum purchase quantities of labels are not required.
This saves storage space and reduces lead times.
Suitable materials for this application
Discover more
Different materials are suitable depending on the surface and the ink used.









