Whether it’s deli items, baked goods, confectionery, beverages, or artisanal specialties: Small food businesses often produce a variety of items in manageable quantities. As a result, the best-by date, batch number, variety, or recipe changes regularly. Mobile direct-printing devices make it possible to apply this variable information directly to suitable packaging made of paper, cardboard, plastic, metal, or glass.
Efficiently Labeling Frequently Changing Products
For small-batch and custom production runs, it is often difficult to plan actual demand in advance. As a result, pre-printed labels do not always match the quantity produced or the current product variant.
Typical Challenges in Small-Volume Production:
- The best-by date and lot number change with each production run
- Remaining stock of obsolete labels can no longer be used
- Small quantities make special label runs uneconomical
- Last-minute changes must be implemented directly on the production floor
Why Use Direct Printing for Small Batches?
| Preprinted Labeling | REINER Mobile Direct Printing |
|---|---|
| Order quantities often do not match actual production needs | Variable data is generated only when it is needed |
| Unused labels become useless after a product or batch change | Current content is selected anew for each production run |
| Each variety and packaging option requires its own inventory | Various product templates are available digitally on the device |
| Label scraps, backing paper, and rejects are generated as waste | The variable information is applied without the need for additional label material |
Why It's Worth Making the Switch
Professional Labeling
Apply the best-by date and lot number so that they are clearly legible on various materials
Cost-effective solution
Suitable for small and varying quantities
More Flexibility
Best-by date, lot number, variety, or additional notes can be adjusted immediately before labeling.
Optimize Processes
Quick labeling during production or warehousing.
Flexibly Incorporating Seasonal Products
Special promotions, limited-edition products, and seasonal assortments do not require long-term label inventory planning.
Is direct printing right for your small-batch production?
This solution is particularly well-suited if you:
- produce small or varying quantities on a regular basis
- Offer seasonal products
- Update the best-by date and batch number for each production run
- Assign packaging to a product at the last minute
- do not want to keep large stocks of pre-printed labels on hand
- Apply variable data outside of an automated production line
Review Your Labeling Process
Would you like to know if direct printing is suitable for your product?
Just send us a brief description of your application—we'll determine which labeling solution is right for you.












