Batch identification & traceability directly on the product or packaging
Variable labeling for transparent processes and reliable identification.
Batch numbers enable the clear traceability of products along the entire supply chain. With mobile REINER direct printing devices, you can flexibly mark batches, serial numbers, codes or variable data on different materials - tailored to the surface and ink used.

Hurdles with batches & traceability
Overview of Requirements

Typical requirements
Companies must ensure:
- Clear batch identification
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Clear legibility of the labeling
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Combination of batch, date and product code
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Marking on different materials
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Flexible adaptation for batch changes
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Fast labeling in the production or storage process
Typical challenges
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Small or limited print areas
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Different surfaces (rough, smooth, coated)
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Changing materials
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Manual relabeling outside the production line
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Labels cause additional material costs
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Labels come loose or are not robust enough
Examples of imprints for batch labeling
Use cases from practice

LOT number on glass
Clear marking even on difficult surfaces

Batch number on foil
Direct printing on smooth and uneven surfaces

LOT number on cardboard
Clear identification of individual products

Batch number on carton
Direct printing on slightly curved surfaces
Why direct printing instead of labels?
A Comparison of Direct Printing Methods
Batch labeling is crucial for traceability, quality assurance and complaints management. Labels can come loose, get mixed up or cause additional work. With direct printing, the batch number is applied directly to the product or packaging - permanently, flexibly and without label handling.
label problem
Our direct printing solution with REINER
Labels come loose due to friction, moisture or transportation
Direct printing is smudge-proof and adheres directly to the material
Risk of confusion due to incorrect label rolls
Variable batch data is printed directly from the system
Adhesive residue on product or packaging
Clean direct printing without adhesive
High costs due to storage of different batch labels
No label diversity - batches can be flexibly adapted via software
Special technical features of batch labeling
For reliable print results
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Pressure without movement
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Variable number fields
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Combination of text, barcode or QR code
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Mobile labeling directly on site
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Water- or alcohol-based inks depending on the application
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Smudge resistance depends on material and ink
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Optional connection to scanners or ERP systems
Important:
The adhesion and durability of the imprint depends on the material and the ink used. An individual test is recommended.
Practical example
From the field
A mechanical engineering company from North Rhine-Westphalia produces assemblies and individual components for special machines. Many components have to be coded directly in the production process - including batch numbers. For a long time, adhesive labels or stationary printing systems were used until the company opted for the jetStamp® 970.
Result:
- Greater flexibility in production
- Elimination of additional labels
- Time savings through mobile use
- Clear and permanent labeling
- Simple integration into existing processes

Labeling in practice
Success in the Field

July 8, 2025 |
Direct Printing Instead of Labels: Printing on Foam
Case Study

January 26, 2026 |
Direct marking of plastic components
Case Study

February 19, 2026 |
Printing on Cans
Case Study

February 20, 2026 |
Direct marking on glass packaging
Case Study

January 8, 2026 |
Printing on Steel Beams for Traceability
Case Study

January 8, 2026 |
Label laboratory samples directly from SAP
Case Study

December 10, 2025 |
Standard-compliant product labeling on wooden ladders
Case Study
Frequently asked questions
FAQ
How can I print batch numbers directly on products?
Batch numbers can be defined as variable text fields and printed directly on suitable materials.
Can I generate consecutive numbers automatically?
Yes, serial or batch numbers can be automatically incremented or generated based on data.
What is the alternative to traceability labels?
Direct printing can apply traceability information directly to the product or packaging - without additional labels.
Is direct printing suitable for industrial components or packaging?
Yes, different surfaces can be marked depending on the material and ink.
Can I label each batch individually?
Yes, texts, dates, batches, logos or barcodes can be flexibly created and changed as required for each production series. The prepared print images can then be changed on site on the device at the touch of a button.
Can the best-before date (BBD) and batch number be printed automatically?
Yes, variable data such as:
- MHD
- Production date
- Batch number
- time
- internal codes
can be generated automatically and integrated into the impression.
This increases traceability and process reliability.
How can I print batch numbers directly on products?
Batch numbers can be defined as variable text fields and printed directly on suitable materials.
Can I generate consecutive numbers automatically?
Yes, serial or batch numbers can be automatically incremented or generated based on data.
What is the alternative to traceability labels?
Direct printing can apply traceability information directly to the product or packaging - without additional labels.
Is direct printing suitable for industrial components or packaging?
Yes, different surfaces can be marked depending on the material and ink.
Can I label each batch individually?
Yes, texts, dates, batches, logos or barcodes can be flexibly created and changed as required for each production series. The prepared print images can then be changed on site on the device at the touch of a button.
Can the best-before date (BBD) and batch number be printed automatically?
Yes, variable data such as:
- MHD
- Production date
- Batch number
- time
- internal codes
can be generated automatically and integrated into the impression.
This increases traceability and process reliability.
Suitable materials for this application
Suitable Surfaces
Different materials are suitable depending on the surface and the ink used.









